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A strategy-first AGENCY WHERE EVERY VISUAL DECISION IS anchored TO BUSINESS GOALS.

Why We Do It:

At Fits All Agency, brand strategy and art direction are rooted in culture and research, turning your story into visual identity that can't be replicated. Founded in 2023 by Nakia Pleasant, we're a space where versatility isn't a liability, it's the point. We're multifaceted creatives who channel that versatility into solving a specific problem: helping companies in transition close the gap between where their business is going and what their brand says about them. Because brand work that doesn't serve your business goals is just expensive decoration—and you deserve better than that.

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BRAND STRATEGY

Consider Brand Strategy when making the decisions on business foundations and structure. Our brand strategy services will solve questions like; what makes us different? Or Who are we for? 

  • Brand Positioning & Messaging

  • Competitive Analysis & Market Research

  • Brand Architecture (for companies with multiple offerings/sub-brands)

  • Audience Research & Personas

  • Brand Voice & Tone Guidelines

  • Naming & Tagline Development

  • Brand Audits (diagnosing the gap for companies in transition)

Services:

ART DIRECTION

  • Visual Identity Systems (logo, color, typography, brand elements)

  • Packaging Design

  • Campaign Creative

  • Photography & Video Art Direction

  • Brand Experience (pop up shop, events, brand activations, wayfinding)

  • Brand Collateral (business cards, presentations, sales materials)

  • Social Media Templates & Content Systems

Art Direction is needed when your brand visuals need to express your brand's strategy. Think about how you look and show up to your community and how to remain consistent across all touch points.

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FOUNDER STORY

Nakia Pleasant

I didn't start Fits All Agency to add another branding studio to the pile. I started it because I was tired of watching talented, multi-disciplinary creatives get told they were "doing too much" when really, they were just that good at everything.

My background is in fashion styling. I've worked with 50 Cent, Kohl's, SweetGreen, and Under Armour, learning how to tell stories through visuals and execute under pressure. I studied at Academy of Art University and saw every side of production, from concept to the chaos of making it real.

In college, while my peers struggled to find inspiration, I'd pull from my childhood and cultural moments I loved. My photoshoots started circulating across feeds and fashion blogs globally. That's when I realized storytelling through culture wasn't just something I enjoyed. It was my thing.

Growing up, I didn't see a lot of inspiration that looked like me or reflected the life I was living. So now, I create work that makes people stop and say, "I see myself in this." I want people to feel seen.

Here's what sets us apart: I've been on the other side. I know what it's like to run a business and put your trust in a team you don't know. I don't do this just because it's fun (like really, really fun). I do this because I genuinely want to see businesses thrive and enter their industries with confidence.

Too many branding studios chase social praise or awards without thinking about what actually makes you stand out in your industry. At Fits All Agency, we dig into the culture and history behind your business and turn it into brand strategy and visuals that can't be replicated.

Because your depth deserves to be seen.

FEATURED CLIENTS

We work with a variety of companies locally and worldwide, big, or small. 

Adobe

Rufescent

Kohl's

PopSugar

Jeudi Mgmt. Group

Ateaelle

Good Cycle Dallas

"Working with Nakia felt like working with your creative bestie!

She was so professional, down-to-earth, and understood everything we wanted for our brand logo! I know this will not be the last project we work together on!"

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Devin + Morgan

Generous Amount Beauty

"Overall our team enjoyed working with Fits All Agency to update our branding! We are all super excited to use our new branding materials and visuals to further grow our business and connect with our audience. I appreciate the thought and intentionality behind the work Nakia has done for us and look forward to putting it all into practice!"

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Nikayla Barrett

Good Cycle Dallas

"Working with another Black woman who brings such insight and professionalism to the table has been truly inspiring. Your contributions have not only elevated my brand but have also left a lasting impression on me." 

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Kristin McIntyre

RealHer State

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