The Process:

Trend Research & Forecasting

Every quarter I researched trends across design, fashion, pop culture, and social media to identify emerging visual themes before they hit the mainstream. I pulled performance data from 2,000+ existing templates to understand which design styles were actually driving engagement — not just what looked good, but what people were using. From there I worked with global marketing teams to align each trend forecast with cultural moments specific to each market.

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Curation & Categorization:

Once the research was done, I built out trend categories with each with its own visual identity and keyword system. Categories like "Bows and Frills," "Botanicals," "Western Gothic," "Wiggles and Waves," and "Bow-quette" gave designers a clear creative direction to work from. I also created larger collections like "Planthroposcene" and "Big Picture Trends," plus seasonal moment collections tied to cultural events like Women's International Day and Holi.