Increased template discoverability by surfacing trending content through strategic homepage placements and category pages.
Drove organic traffic growth through SEO-optimized collection landing pages.
Trend Research 🔗 Asset Curation 🔗 Creative Strategy 🔗 Global Market Analysis
The Challenge: The Adobe Express design community faced two critical issues: designers and contributors lacked fresh design inspiration, and thousands of high-quality, on-trend templates were being created but weren't surfaced prominently to users. This resulted in decreased template discoverability and lower user engagement with seasonal and cultural content.
The Process:
Trend Research & Forecasting
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Conducted quarterly trend analysis across design, fashion, pop culture, and social media to identify emerging visual themes
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Analyzed performance data from 2,000+ existing templates to understand what design styles drove the highest engagement
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Collaborated with global marketing teams to align trend forecasts with cultural moments in each market
Curation & Categorization:
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Developed trend categories like "Bows and Frills," "Botanicals," "Western Gothic," "Wiggles and Waves," and "Bow-quette"—each with distinct visual identities and keyword systems
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Created "Planthroposcene," "Big Picture Trends," and seasonal moment collections (Women's International Day, Holi, etc.)
The Impact
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Increased template discoverability by surfacing trending content through strategic homepage placements and category pages
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Drove organic traffic growth through SEO-optimized collection landing pages
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Supported seasonal launches with curated template sets that achieved 20%+ export growth for cultural moments
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Established Adobe Express as a trend authority in the design community through thoughtful, culturally relevant curation