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A conceptual campaign exploring Dickies' core promise: workwear that moves with you, built for real life.
This series captures two brothers with authentic moments of tension and connection—celebrating the durability and flexibility of Dickies' signature workwear.
Art Direction 🔗 Styling
This campaign for Dickies reimagines workwear heritage through an editorial lens, positioning the brand as more than utilitarian clothing. By drawing visual inspiration from real brotherhood and the relationships behind the scenes. Each frame functions as a gallery piece, freezing moments that speak to the unspoken language between brothers.
Credits: Creative Direction & Photography - Daijohn | Art Direction & Styling - Fits All Agency | Models - Tevin and Ahmad
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