Jordan came to us with music that lived between vulnerability and confidence. He needed a visual world that did the same.
Every piece was designed to make his audience lean in, decode, and discover rather than just scroll past.
SERVICES
Art Direction, Cover Design, & Video Editing
YEAR
2026
The Research
Before any design started, we spent time inside Jordan's sound. Listening to the EP in full and going through videos and images already created for the EP. The research phase explored three visual directions; each one an attempt to translate music into something you could see and feel.
Frequencies pulled from the emotional texture of each track. Mapping sounds to wave patterns, energy scales, and shape language. The idea was to find the visual equivalent of what the music does to you physically.
Codes explored hidden systems like morse code, cryptic grids, dot matrices, and layered data. This direction leaned into the idea that music carries messages underneath the surface, and the design could too.
Glyphs / Message pushed into typography as image coloring book textures, overlapping letterforms, and coded imagery where the design itself becomes something to decode. Every cover would carry a message you had to look twice to find.
From these three directions, we pulled the visual DNA that shaped the final EP covers and rollout.
The EP cover sets the tone for the entire project. Deep red backdrop, hole punches scattered like thoughts that haven't landed yet. Emphasizing Jordan’s storytelling throughout the EP of feeling like his thoughts get in his own way. Jordan's posture is quiet, turned inward, almost protective. The cover needed to feel like a mood you walk into.
Random Thoughts In My Head
Pixelated, fragmented, caught between clarity and noise. The image treatment mirrors the title, we took two images and cut them into rectangles layered under each other to get that effect you're seeing. The warm tones keep it intimate even as the distortion pulls you out. It's the tension between wanting to be seen and not being ready to be understood.
Ego In The Way
The track name is built into the image itself similar to coding on software looks. Layered, overlapping, almost illegible on purpose. Jordan's face is partially lit, partially hidden using a mask to show two sides of him.
A Million Ways
Washed out, overexposed, a figure dissolving into light. "A Million Ways" written vertically forces your eye to slow down, read deliberately, the same way the song asks you to sit with uncertainty instead of rushing past it. The font was created from smaller circles reflecting the coding and glyph inspiration we talked about in our initial meeting.
Pre-release Rollout
Before the EP dropped, we designed a three-part rollout strategy to build anticipation across Jordan's social channels. Each post revealing a little more without giving everything away. The first post was a cryptic coded message, styled like a terminal screen with encrypted text, a redacted sender, and an access date. No context, no caption, just enough to make his audience stop and screenshot.
The second was a fast-motion video cutting between sound systems, studio equipment, signal towers, and analog music devices with quick flashes of Jordan's unreleased photos hidden between frames. Blink and you'd miss them. That was the point. The third post dropped a set of coordinates and a date. No explanation. His audience had to look up the location themselves, which led to Jordan's favorite restaurant in LA. place where the EP's concept came together. It turned a pin on a map into a shared experience his fans could go find for themselves.
The rollout wasn't about announcing music. It was about making people feel like they were decoding something.
