Ateaelle is a communication house that reverences black southern culture by telling stories of the past, present, and future. 

Ateaelle approached us seeking a brand refresh with a stronger suite of digital assets to enhance overall brand consistency. A key challenge was the lack of cohesive visual identity across various touchpoints. Whether promoting a story on Instagram, marketing merchandise, or hosting a pop-up event, the brand needed a unified design system that ensured every interaction felt distinctly and unmistakably Ateaelle.