Atlanta-based management group that honors their foundation in blues and jazz while reflecting the modern sound.
We designed every touchpoint of the brand from strategy, social, website, and creative direction.
Brand Identity 🔗 Creative Direction 🔗 Digital Design 🔗 Website Design
From there we moved into creating the full visual system which carefully embodies the delta blues history. The color palette draws from the land: deep denim blues, muddy browns, and warm, earthy neutrals. Throughout, you’ll see abstract shapes inspired by fragmented instrument parts, and typography reminiscent of vintage juke joint flyers; bringing a sense of place and story into every design element.
Logo Suite which includes primary and secondary options, along with brand marks and icons for design variation.
Every detail feels timeless, expressive, and culturally rooted, yet clean and professional enough to position JMG as a forward-thinking leader in the creative industry.
The album cover and charts you see are songs produced by JMG's Artist Earl on The Beat.
We created illustrations that embody the art of jazz posters from the 60s, with abstract shapes and uneven lines we captured the imperfectness of how blues and jazz started. The illustrations also indicate to viewers that Jeudi MGMT manages music creatives.
When they approached us for a full rebrand, the ask was clear: Create a modern, elevated brand identity that still honors the agency’s deep Southern roots.
We explored the musical legacy of Black America: from the Mississippi Delta blues to New Orleans jazz. These genres weren’t just sounds; they were survival. Blues became an outlet for sharecroppers, a space to express themselves in a world where they often couldn’t. That emotional release became a conceptual cornerstone for the brand’s values: freedom, creative expression, and cultural integrity.