top of page
A conceptual campaign exploring Dickies' core promise: workwear that moves with you, built for real life.
This series captures two brothers with authentic moments of tension and connection—celebrating the durability and flexibility of Dickies' signature workwear.
Art Direction 🔗 Styling
Our approach aligns with Dickies' heritage of functional workwear designed for real people doing real things. The Brooklyn setting grounds the work in contemporary urban culture while honoring the brand's working-class roots. The brother dynamic speaks to loyalty, resilience, and the familial bonds often found in labor communities—values central to Dickies' 100+ year legacy.
Credits: Creative Direction & Photography - Daijohn | Art Direction & Styling - Fits All Agency | Models - Tevin and Ahmad
bottom of page